Get Clients Now!: A 28-day Marketing Program for Professionals, Consultants, And Coaches - Softcover

Hayden, C. J.

Softcover

ISBN 10: 0814473741 ISBN 13: 9780814473740

Publisher: Amacom Books, 2007

Synopsis

Presents a marketing program that shows readers how to locate, land, and keep new clients

About this title

Review:

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a "cookbook model" to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden's explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time. The volume's final part, called "The Strategies," then outlines a collection of practical "marketing recipes" that correspond to various plans of attack determined earlier in the process. Each offers realistic tips (on topics such as direct contact and follow-up, networking and referral building, and writing and publicity) that directly correspond to the personal goals, strengths, and weaknesses readers already have identified. Further advice and inspirational anecdotes from recognized experts, along with additional resources, are also interspersed throughout the text. --Howard Rothman

Book Description:

"Foreword by Jay Conrad Levinson, author of the ""Guerilla Marketing"" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

* how to choose the right marketing tactics for their situation and personality

* a foolproof method to diagnose exactly what is missing in their marketing and how to fix it

* how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging

* hands-on approaches for replacing unproductive cold calling with the power of relationship marketing

* and much, much more!"

About this edition

• Publisher: Amacom Books
• Publication date: 2007
• ISBN 10: 0814473741
• ISBN 13: 9780814473740
• Binding: Paperback
• Edition number: 2
• Number of pages: 239