Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels - Hardcover

Mack Hanan

9780814450130: Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels

Hardcover

ISBN 10: 081445013X ISBN 13: 9780814450130

Publisher: AMACOM, 1990

The ground rules for selling high ticket items are changing. Customers are demanding a service-oriented approach that is a radical departure from the traditional vendor attitude. Mack Hanan details the process of creating a growth strategy for each client, building win-win proposals, and forecasting a client's profit improvement.

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Book Description:

"For more than two decades, Consultative Selling™ has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions. The Seventh Edition gives you the tools to continue bringing superior results to 21st Century organizations—and take your own career to a new level.

Packed with strategic sales techniques, a step-by-step implementation guide, and case studies of companies--including IBM, Hewlett-Packard, American Airlines, and Motorola--Consultative Selling™ shows you how to develop long-term, continuing relationships with customer operating buyers, instead of just vending to purchasers. By selling improved customer profits, rather than products or services, you’ll be a driving force in making your clients more competitive.

New and updated topics include e-commerce, selling to outsourcers, strategies for providing reassurance to customers—even in an uncertain economic climate—and more. In addition to offering new and advanced selling strategies, Consultative Selling™ still gives you Mack Hanan’s proven techniques to help you:

Close major sales fast by avoiding traditional price negotiation

Maintain high customer satisfaction by generating greater returns on their investments

Control the costs of sales by condensing the selling cycle

Identify key information sources for lead targeting

Coordinate with value-added resellers who are key players in your go-to-market strategy (so you can present a united front to customers)

Beat out the lower-price bidders who traditionally make the sales to not-for-profits and government agencies

Apply consultative selling techniques to any product or service, in any industry—and calculate the value added by your consultative approach

Offering the same great features that have accelerated sales professionals’ careers since its original publication, this brand new edition of Consultative Selling gives you the tools you’ll need to truly maximize your success.

Over 100,000 copies sold!

Sales expert Mack Hanan has shown tens of thousands of salespeople how to boost their profits by repositioning themselves as consultants out to help their clients’ businesses grow. Consultative Selling (TM) gives readers the tools to partner with customers rather than just vending to purchasers, maintaining high customer satisfaction, even while under pressure to make quota each quarter.

Providing a highly specific and consistently successful approach to sales, this revised edition is packed with new, more advanced strategies and techniques for applying consultative selling, including:

* outsourcing * Internet sales * gainsharing as an alternative to price * value-added reselling * cost-control purchasing * and more

The book still includes the same great features that have made it a steady seller for over two decades -- from a step-by-step implementation guide to case histories of methods and results in multiple industries. Packed with strategic sales tools, Consultative Selling(TM) is still a one-of-a-kind way for sales pros to maximize profits while helping their customers take their businesses to new levels."

From the Inside Flap:

What if you could raise your margins from 0.80 percent to 350 percent of sales, your average dollar value per sale from $350,000 to $1.25 million, and your average annual revenue per sales representative from $150 million to $450 million—all without innovating your technology or renovating your product or service? This is Mack Hanan’s challenge, which he calls his Norm Challenge because it is based on the outcome norms of businesses that convert to his proprietary strategies of Consultative Selling™.

The sustainable results of the hundreds of Fortune 500 corporations that endorse Consultative Selling have made traditional benefit-and-features selling obsolete. Hanan’s approach transforms the sales process from a tradeoff of product-performance-for-price to one of improved customer profit and margins. In other words, added margin becomes the tangible benefit that the consultative seller provides to the customer.

For forty years, Mack Hanan’s Consultative Selling has empowered hundreds of thousands of sales professionals to reap maximum success. Updated and revised, the eighth edition precisely matches its format and content to the disruptive demands of the 21st century business environment.

This classic resource shows you how to develop long-term, continuing relationships with customer operating managers, instead of just vending to purchasers. Filled with strategic sales techniques, a step-by-step implementation guide, and case studies of companies—including IBM, Hewlett-Packard, American Airlines, Motorola, Xerox, NCR, GM, and Boeing—the book reveals how you can supercharge your bottom line by selling improved customer profits rather than products or services and become a driving force in making your clients more competitive.

You’ll learn how to:

� Close major sales fast by avoiding traditional price negotiation

� Identify key information sources for lead targeting

� Maintain high customer satisfaction by generating greater returns on their investments

� Beat out the lower-price bidders who traditionally make the sales to not-for-profits and government agencies

� Control the costs of sales by condensing the selling cycle

The eighth edition features brand new sections on building and using consultative databases for value propositions and proof of performance; using consultative selling strategies on the Web; studying your customers’ cash flows to win proposals; creating a two-tiered sales model to separate consultative sales from commodity sales; and coping with—and reversing—the occasional “no.”

Filled with powerful consulting tactics that will make your customers’ competition—and your own rivals—competitively disadvantaged, Consultative Selling is a crucial resource for those who want to become an essential component of how their customers do business.

Mack Hanan is an international consultant, trainer, and lecturer on accelerated business growth. He invents unique strategies that focus on the three key pressure points of growth: top management, profit-center management, and sales management. In each of these critical success operations, he counsels, trains, and lectures. His expert system in Consultative Selling is a comprehensive online training and implementation program that can be previewed at www.mackhananconsultativeselling.com. In addition to previous editions of this book, he is the author of Competing on Value (with Peter Karp), Growth Partnering, and Sales Shock!

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