Slow Down, Sell Faster!: Understand Your Customer's Buying Process and Maximize Your Sales - Softcover

Davis, Kevin

Softcover

ISBN 10: 0814416853 ISBN 13: 9780814416853

Publisher: AMACOM, 2011

Synopsis

The biggest mistake salespeople make in their careers is equating a faster pitch with a faster close. Author Kevin Davis shows readers how to slow down and focus on the customer buying process, so they can identify and quantify customers’ real needs--and adapt their sales pitches accordingly. Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process--from your customer’s point of view. Packed with examples from the author's extensive experience and detailed research on customer buying patterns, Slow Down, Sell Faster! offers an alternative to traditional selling that leads to increased sales--and happier customers.

About this title

Book Description:

The biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down.

Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes—rather than traditional selling processes.

This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer’s needs at each stage of the buying process.

There are two sides to every sale. In today’s extra-challenging business climate, understanding the buying process is where professional selling should start.

From the Back Cover:

“This is a great book, a breakthrough in modern selling! Kevin shows you how to make more sales, easier, and with greater certainty than ever before.” — Brian Tracy, author of The Psychology of Selling

“The Chally Group Worldwide has interviewed over 80,000 business-to-business customers and found they are most loyal to salespeople who understand their buying needs and buying processes. Slow Down, Sell Faster! shows you how to become one of those salespeople —a world-class sales professional.” — Howard Stevens, Chairman and CEO, The Chally Group, Worldwide

Faster sales pitches won’t lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your customer’s buying process.

Customers don’t care about your selling process. They’re moving through their own buying process, a set of predictable steps that doesn’t match how most salespeople sell. With the highly effective techniques in Slow Down, Sell Faster!, you’ll learn how to help your customers through each step of their buying process faster, and with the odds shifted in your favor.

Sales guru Kevin Davis has taught thousands of salespeople at a veritable “who’s who” of Fortune 500 companies. His eight-step method unleashes the power of slowing down each sales conversation, asking more questions, identifying needs, and supplying solutions—in the right sequence, with the right approaches. It’s an especially effective formula for high-stakes sales involving multiple decision-makers that delivers big rewards. You’ll learn how to:

· match your sales behaviors to your customers’ needs at every step of the buying process · get more appointments—especially at the C-level—by using a problem-focused approach · combat your most lethal competitor: customer complacency · use probing questions to diagnose small problems that can point to bigger needs · master the complicated politics of complex sales · overcome common selling dilemmas, such as customers who go silent at the eleventh hour · and more.

You already know how to sell. It’s time to learn how people buy—to slow down so you can sell faster!

“As the provider of choice for our customers’ business technology needs it is imperative that we have a sales process focused on the customer buying cycle. Years ago, we selected Kevin Davis’ sales model. We’ve used the flexibility of the program to train the majority of our sales force on this powerful consultative selling methodology. We’ve measured outstanding results.” - Dan Cooper, Executive VP, Field Operations, Xerox, Global Imaging Systems

“The need to be more buyer-focused is clear to most all Chief Sales Officers; how to do it is not. In Slow Down, Sell Faster! Kevin Davis offers a concise roadmap for how to stop paying lip service to this concept and make it a reality for sales reps and their managers.” - Jim Dickie, Managing Partner, CSO Insights

“Salespeople involved in today's high value, complex sale will find that Kevin Davis' book provides exactly what they need to know to close the deal. This book provides solid, practical advice that professional salespeople can immediately use and apply.” - Stephen J. Bistritz, Ed.D., President and Founder, SellXL.com; Co-author, Selling to the C-Suite

Kevin Davis is president of TopLine Leadership, Inc., a leading sales and sales management training company serving clients from diverse sectors. He has 30+ years of experience as a salesperson, sales mana­ger, sales trainer, and consultant. His 1996 book, Getting into Your Customer’s Head, helped redefine how salespeople approach selling. Contact Kevin at www.toplineleadership.com

About this edition

• Publisher: AMACOM
• Publication date: 2011
• ISBN 10: 0814416853
• ISBN 13: 9780814416853
• Binding: Paperback
• Edition number: 2
• Number of pages: 272