Public Opinion - Softcover

Carroll J. Glynn; Susan Herbst; Robert Shapiro; Garrett O'Keefe

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Softcover

ISBN 10: 0813329175 ISBN 13: 9780813329178

Publisher: Westview Press, 1999

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Public Opinion is a comprehensive and interdisciplinary examination of public opinion formation and change. Here, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book draws on the wide range of scholarship in Political Science, Psychology, Sociology, and Communications in order to help undergraduates understand public opinion in America.The book surveys the public opinion field, but it also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. The authors present data about public attitudes on important social issues, but also explore the intellectual and social history of public opinion. Multiple sidebars, illustrations, tables, and figures enable students to explore all aspects of the elusive phenomenon we call public opinion.

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About the Author:

Carroll J. Glynn is professor and director of the School of Communication at The Ohio State University. Susan Herbst is Provost and Executive VP for Academic Affairs at the State University of New York, Center at Albany. Garrett J. O'Keefe is professor of journalism at Colorado State University. Robert Y. Shapiro is professor of political science at Columbia University. Carroll J. Glynn is associate professor and director of the Department of Communication at Cornell University. Susan Herbst is associate professor of communication studies and political studies at Northwestern University. She is the author of Politics at the Margin: Historical Studies of Public Expression Outside the Mainstream and Numbered Voices: How Opinion Polling Has Shaped American Politics.Garrett O'Keefe is professor and chair of the Department of Agricultural Journalism at the University of Wisconsin at Madison. Robert Y. Shapiro is professor of political science at Columbia University and the coauthor of The Rational Public.

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