Kinderculture: The Corporate Construction Of Childhood - Softcover

Steinberg, Shirley R.; Kincheloe, Joe

Softcover

ISBN 10: 081332310X ISBN 13: 9780813323107

Publisher: Westview Press, 1997

Synopsis

For corporate America, children and their parents' money are one of the most targeted groups in our consumer society. There are TV shows, movies, video games, toys, books, and restaurants that are specifically directed at children all of which has produced a kinderculture” run by marketing and advertising executives. Through a series of entertaining and insightful essays, Kinderculture: The Corporate Construction of Childhood explores some of the icons that shape the values and consciousness of children, from Beavis and Butt-Head to Barney, from Disney movies to Nintendo.Contributors drawn from the fields of education, sociology, and popular culture analyze the profound effects and the pervasive influence of these corporate productions in a style parents, educators, and general readers will welcome. Arguing that the experience of childhood has been, with or without our consent, reshaped into something that is prefabricated, Shirley Steinberg and Joe Kincheloe bring home to readers the impact our marketing blitz” culture has on our children and on our beliefs about childhood.

About this title

About the Author:

Shirley R. SteinbergJoe L. Kincheloe is professor of urban education at the CUNY Graduate Center and Brooklyn College. He is the author of more than 30 books and hundreds of articles. His most recent works include Critical Pedagogy: A Primer, and The Sign of the Burger: McDonald's and the Culture of Power. Kincheloe and Shirley Steinberg have recently finished 19 Urban Questions: Teaching in the City.

Review:

"This is a brilliant book, a critical, interpretive undoing of North America and her children." -- Norman K. Denzin

"Thoughtful and illuminating." -- Contemporary Sociology

About this edition

• Publisher: Westview Press
• Publication date: 1997
• ISBN 10: 081332310X
• ISBN 13: 9780813323107
• Binding: Paperback
• Edition number: 1
• Number of pages: 288
• Editor: EDITOR *