Silver Springs: The Underwater Photography of Bruce Mozert - Hardcover

Monroe, Gary

Hardcover

ISBN 10: 0813032202 ISBN 13: 9780813032207

Publisher: University Press of Florida, 2008

Synopsis

During the heyday of Florida theme parks, Bruce Mozert created some of the most memorable kitsch photography of the era. His underwater shots of beautiful models in crystal-clear waters were sent out on wire services and helped establish Silver Springs as Florida's premier tourist attraction. In the 1950s, his work helped lure the postwar generation to a land of fantastic, tropical, and mass-produced amusement. Silver Springs's popularity never depended upon parrots, monkeys, alligators, airboats, water-ski shows, or models dressed as mermaids. Instead, its appeal was primarily beneath the surface of the water, with cruises on glass bottom boats the major attraction. Mozert was Silver Springs's official photographer for nearly forty-five years, and his images were designed to sell the park. No one came up with ideas as zany or as memorable as he. A model cooks at a stove, wooden spoon at her mouth to taste, while condensed milk rises from a hidden can (to look like smoke); another bathes in a tub, scrubbing her toes; yet another relaxes on a chaise lounge while a nearby air conditioner hums away.

About this title

Book Description:

An undiscovered trove of underwater photographs from the Golden Age of Florida roadside attractions "This account of the state's iconic pre-Disney attraction will appeal to those who visited Silver Springs and to those who have a strong interest in Florida pop culture."--Jim Miller, photographer and archaeologist "Lightheartedly fun, this book is a quick, pleasant read that invites nostalgia for a perceived innocence of an earlier time in Florida."--Leslie Hammond, chief curator, Appleton Museum of Art During the heyday of Florida theme parks, Bruce Mozert created some of the most memorable kitsch photography of the era. His underwater shots of beautiful models in crystal-clear waters were sent out on wire services and helped establish Silver Springs as Florida's premier tourist attraction. In the 1950s, his work helped lure the postwar generation to a land of fantastic, tropical, and mass-produced amusement. Silver Springs's popularity never depended upon parrots, monkeys, alligators, airboats, water-ski shows, or models dressed as mermaids. Instead, its appeal was primarily beneath the surface of the water, with cruises on glass bottom boats the major attraction. Mozert was Silver Springs's official photographer for nearly forty-five years, and his images were designed to sell the park. No one came up with ideas as zany or as memorable as he. A model cooks at a stove, wooden spoon at her mouth to taste, while condensed milk rises from a hidden can (to look like smoke); another bathes in a tub, scrubbing her toes; yet another relaxes on a chaise lounge while a nearby air conditioner hums away.

About the Author:

Gary Monroe, professor of fine arts and photography at Daytona State College, is the author of the best-selling books The Highwaymen: Florida's African American Landscape Painters and Harold Newton: The Original Highwayman, among others.

About this edition

• Publisher: University Press of Florida
• Publication date: 2008
• ISBN 10: 0813032202
• ISBN 13: 9780813032207
• Binding: Hardcover
• Edition number: 1
• Number of pages: 144