Doing Business Boldly - Hardcover

Kehrer, Daniel

Hardcover

ISBN 10: 0812913124 ISBN 13: 9780812913125

Publisher: Crown, 1989

Stories about the nation's largest and most successful business conglomerates and analyses of the keys to their success are combined with risk-taking principles that can be adopted by any business in order to achieve greater profitability

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From Publishers Weekly:

Financial writer Kehrer here delves into risks taken by America's leading business executives. He analyzes the enormous gamble taken by Coca-Cola's Roberto Goizueta when, in response to Pepsi's inroads, he changed Coke's century-old formula. He details Robert Swanson's daring launch of Genentech when others thought gene-splicing techniques were too experimental. Another example of high-stakes risk-taking was Allen Neu harth's decision to create the national newspaper USA Today . Of particular interest is Kehrer's discussion of Harry Quadracci's "management by walking away," which catapulted his printing company, Quad/Graphics Inc., from a $10,000 startup to $500 million in sales today. Kehrer provides insights on risk-taking garnered from psychologists and management consultants, as well as those from risk-takers themselves. Written in clear, direct prose, this book will appeal to business executives who are committed to excellence. Macmillan Executive Program dual main selection.
Copyright 1988 Reed Business Information, Inc.

From Library Journal:

Using case studies of corporations like Coca-Cola, IBM, and Tenentech, Kehrer examines the components of risk-taking--the necessary elements of creativity, compromise, change, and responsibility--through example and analysis. He concludes the work with advice on various risk-taking tactics and ways to measure degree of risk. This well-written book is both informative and motivational. Recommended for business, university, and public libraries.
- Arthur J. Lieb, Library of Congress
Copyright 1989 Reed Business Information, Inc.

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