What a Character!: 20th Century American Advertising Icons - Softcover

Dotz, Warren; Morton, Jim; Lund, John William

Softcover

ISBN 10: 0811809366 ISBN 13: 9780811809368

Publisher: Chronicle Books Llc, 1996

Synopsis

From the Jolly Green Giant to bumbling Cap'n Crunch, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Culled from one of the world's most extensive collections of promotional product icons, What a Character! presents a nostalgic assortment of advertising figures, including some of the most popular characters ever created. Lively, full-color photographs and an informative text offer an entertaining look at the remarkable history and enduring design of these pop culture icons, with their timeless appeal for consumers of all ages.

About this title

About the Author:

Warren Dotz is a Berkeley, California-based author, consultant, and popular culture historian. His collection of advertising characters is one of the largest in existence.

Jim Morton is the publisher and editor of Pop Void, a journal of popular culture and its consequences. He lives and works in San Francisco.

John William Lund is an award-winning still-life photographer based in San Francisco.

Review:

"An out and out nostalgia trip"
--Entertainment Weekly

"A must advertising collectors"
--Chicago Sun Times

"A nostalgia fest in icon land"
--Advertising Age

"Amazing well researched stories"
--Communication Arts

About this edition

• Publisher: Chronicle Books Llc
• Publication date: 1996
• ISBN 10: 0811809366
• ISBN 13: 9780811809368
• Binding: Paperback
• Edition number: 1
• Number of pages: 131