How to Profit Flower & Herb Crafts - Softcover

Platt, Ellen Spector

9780811724487: How to Profit Flower & Herb Crafts

Softcover

ISBN 10: 0811724484 ISBN 13: 9780811724487

Publisher: Stackpole Books, 1996

Flowers are requisite at weddings, parties, restaurants, and businesses, and, now more than ever, people are relying on professionals to create beautiful arrangements for special occasions. If you have the talent but lack the marketing experience, this book gives you the necessary guidelines for setting up your own business and making a profit. Includes: suggestions on finding a niche in the trade; strategies for selling at shows; pointers on setting up your own shop; tactics for effective advertising and promotion; approaches for pricing; and advice on cultivating a professional attitude.

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From Library Journal:

Brabec and Platt are both successful craft authors with a wealth of business experience to share with those who are just starting out. Although their product lines are somewhat different, the business methods covered in both books are essentially the same, with particular attention paid to selling at shows, malls, and individual shops. Both authors combine a chatty style full of personal anecdotes with practical, down-to-earth advice about production, marketing, and legal considerations. Persons wanting to go into business and those already selling should read both books, and more, to have a realistic picture of the requirements for a successful craft business. Both titles are recommended.
Copyright 1996 Reed Business Information, Inc.

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