Writing Music for Commercials: Television, Radio, and New Media - Softcover

Zager Multi Award-winning Compo Multi Award-winning Composer Arranger And Producer Florida Atlantic University, Michael

Softcover

ISBN 10: 0810884100 ISBN 13: 9780810884106

Publisher: Rowman & Littlefield Publishers, 2015

Synopsis

Writing Music for Commercials: Television, Radio, and New Media, Third Edition

About this title

About the Author:

Recipient of numerous advertising awards for his musical, including a Clio, International Film Festival Awards, Art Directors Club Awards, and a Mobius Advertising Award, Michael Zager is the Dorothy F. Schmidt Eminent Scholar in Performing Arts, professor of music and director of the Commercial Music Program at Florida Atlantic University. He is the author of Music Production for Producers, Composers, Arrangers, and Students (2nd edition, Scarecrow Press, 2012). He has composed, arranged and produced music for more than 400 commercials for clients, including Dr Pepper, MCI, Masterlock, Cablevision, Malt Liquor (music sung by Kool and the Gang, the Spinners, .38 Special, and the Chi-lites), Bounce (music sung by Whitney Houston), Budweiser, Crest, Kodak, Ivory Shampoo, Maxwell House Coffee, Clearasil, Lancôme, Volvo, and Burger King.

Review:

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product’s target audience and, when done well, hits its mark.

About this edition

• Publisher: Rowman & Littlefield Publishers
• Publication date: 2015
• ISBN 10: 0810884100
• ISBN 13: 9780810884106
• Binding: Paperback
• Edition number: 3
• Number of pages: 328