Strategic Planning for Public Relations - Softcover
First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
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Review:
This book is well-documented. The author is careful to include numerous contemporary examples on many occasions throughout the book....this book is a valuable contribution to the body of knowledge on public relations practice.
—Science Direct
It is a real gem! It is perfect for the case study class because it so simply and logically lays out each step....And for the advanced campaign students, it's a gold mine of practical information at the end of each chapter outlining exactly what they should do. It's an easy read and wonderful to teach from as well.
—Ann R. Carden, APR
State University of New York/College at Fredonia
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- PublisherRoutledge
- Publication date2004
- ISBN 10 0805852395
- ISBN 13 9780805852394
- BindingPaperback
- Edition number2
- Number of pages408
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