MediaWriting: Print, Broadcast, and Public Relations - Softcover

Whitaker, W. Richard; Ramsey, Janet E.; Smith, Ronald D.

Softcover

ISBN 10: 0805846883 ISBN 13: 9780805846881

Publisher: Routledge, 2004

Synopsis

Designed for those preparing to write in the current multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues.

The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment.

This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations.

This teaching resource provides:
*a model syllabus for the media writing course;
*chapter objectives discussion questions and responses;
*author comments on chapter exercises; and
*chapter quizzes and answer keys to support each chapter.

ISBN 5281-6 - available free to instructors upon adoption.

About this title

About the Author:

W. Richard Whitaker is Professor of Broadcasting at Buffalo State College.

Janet E. Ramsey is Professor of Journalism and Associate VP of Academic Affairs at Buffalo State College.

Ronald D. Smith is Profession of Public Communication and Chair of the Communication Department at Buffalo State College.

Review:

The book accomplishes its goal as an introductory, media writing textbook that goes beyond traditional journalism into areas of broadcast and public relations....an excellent example of why we no longer speak in terms of  'the press' but rather in terms of  'news organizations' and the different writing thought processes needed to be successful in the field....a valuable book for beginning journalistic writing students who are interested in learning about diverse writing climates and environments within the professional fields of communication.
—Communication Research Trends

This is a very sold introductory book that offers a readable, inviting presentation of basic information, incorporating advice, timely examples, illustrations and exercises. As an introductory text, the collaborative work by Whitaker, Ramsey and Smith is a substantial introductory text for media writing.
—Science Direct

About this edition

• Publisher: Routledge
• Publication date: 2004
• ISBN 10: 0805846883
• ISBN 13: 9780805846881
• Binding: Paperback
• Edition number: 2
• Number of pages: 288