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...both theoretical issues and practical applications of the Web as an advertising medium are addressed in this volume....this volume would be an excellent text to use for upper-level or graduate classes that address Internet issues. Advertising and the World Wide Web should not be considered strictly an advertising text since the book contains information that is important for marketers, journalists, and other content providers as well. Other academics wishing to investigate the 'Net' may also find inspiration from the work of the researchers in this book.
—Journalism & Mass Communication Quarterly
Advertising and the World Wide Web is certainly timely as advertising appears ever more ubiquitous on the web....one of the few scholarly analyses to date on what to many web users is a rising fact of life, if not a problem.
—Communication Booknotes Quarterly
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Book Description Hardcover. Condition: Brand New. 1st edition. 328 pages. 9.50x6.50x1.00 inches. In Stock. Seller Inventory # __0805831487
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. David W. Schumann (Edited by) , Esther Thorson (Edited by)The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advert. Seller Inventory # 595019294
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