Television and Children: Program Evaluation, Comprehension, and Impact (Routledge Communication Series) - Hardcover

Clifford, Brian R.; Gunter, Barrie

9780805816822: Television and Children: Program Evaluation, Comprehension, and Impact (Routledge Communication Series)

Hardcover

ISBN 10: 0805816828 ISBN 13: 9780805816822

Publisher: Routledge, 1995

USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.

Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

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Review:

...recommended for undergraduate and graduate collections in media studies as an exemplar of meticulously designed, executed, and presented media research...
—CHOICE

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