Global and Multi-National Advertising (Advertising and Consumer Psychology)
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
"synopsis" may belong to another edition of this title.
- PublisherLawrence Erlbaum
- Publication date1994
- ISBN 10 0805811370
- ISBN 13 9780805811377
- BindingLoose Leaf
- Edition number1
- Number of pages272
- EditorEnglis Basil G.
Top Search Results from the AbeBooks Marketplace
Stock Image
Global and Multinational Advertising
Published by
Lawrence Erlbaum Assoc Inc, Mahwah, New Jersey, U.S.A.
(1994)
ISBN 10: 0805811370
ISBN 13: 9780805811377
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Near Fine. 100% guarantee. Seller Inventory # 1404
Buy Used
US$ 50.00
Convert currency
Stock Image
Global and Multi-National Advertising
Published by
Lawrence Erlbaum Associates
(1994)
ISBN 10: 0805811370
ISBN 13: 9780805811377
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0805811370I3N00
Buy Used
US$ 59.94
Convert currency
Stock Image
Global and Multinational Advertising
Published by
Lawrence Erlbaum Assoc Inc, Hillsdale, NJ, U.S.A.
(1994)
ISBN 10: 0805811370
ISBN 13: 9780805811377
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Good-. 1994, ex library stamps, hard cover, very slight edgewear, sticker on spine of book, 266 p. Book. Seller Inventory # 56434
Buy Used
US$ 75.51
Convert currency