Ratings Analysis: Theory and Practice (Communication Textbook Series) - Softcover
When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
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- PublisherLawrence Erlbaum Associates
- Publication date1991
- ISBN 10 080580949X
- ISBN 13 9780805809497
- BindingPaperback
- Edition number1
- Number of pages304
- EditorJennings Bryant
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Ratings Analysis: Theory and Practice (Communication Textbook Series)
Published by
Lawrence Erlbaum Associates
(1991)
ISBN 10: 080580949X
ISBN 13: 9780805809497
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Softcover
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Book Description Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # E09K-02046
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Ratings Analysis: Theory and Practice (Communication)
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Please note this book is over 20 years old. It will therefore have tanned pages, age spots and plenty of shelf wear. However, for its age it is still very useable, and a great read. Seller Inventory # CHL2889565
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