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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 0.46. Seller Inventory # Q-0803947437
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods. Seller Inventory # 9780803947436
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines the philosophies and methods of consumer research both objectively and subjectively. This title presents philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena.Inhaltsverzeichnis. Seller Inventory # 595011676