The New Media: Communication, Research, and Technology - Softcover

Rice, Ronald E.; Associates, N/a

Softcover

ISBN 10: 0803922728 ISBN 13: 9780803922723

Publisher: SAGE Publications, Inc, 1984

Synopsis

The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research perspective, The New Media provides state-of-the-art summaries of recent research in a single integrated source, and in accessible language. Anyone seeking a firm foundation for understanding the impact and future uses of the new communication media will benefit from reading this volume. It is both timely and full of insight.

`A theoretical and academic approach provides valuable insigh

About this title

About the Author:

Ronald E. Rice (Ph.D. & M.A., Stanford University; B.A., Columbia University) is both the Arthur N. Rupe Chair in the Social Effects of Mass Communication in the Department of Communication and Co-Director of the Carsey-Wolf Center at UC, Santa Barbara. He has been elected divisional officer in the International Communication Association and the Academy of Management, elected President and Fellow of the ICA, awarded a Fulbright Award to Finland, appointed as Wee Kim Wee Professor and then University Professor of the School of Communication and Information at Nanyang Technological University in Singapore, and awarded an Honorary Doctorate from the University of Montreal. He has co-authored or co-edited ten books, including The New Media: Communication, Research and Technology (1984), and The Internet and Health Communication (2001), both also with SAGE. He is widely published in communication science, public communication campaigns, computer-mediated communication systems, methodology, organizational and management theory, information systems, information science and bibliometrics, and social networks.

About this edition

• Publisher: SAGE Publications, Inc
• Publication date: 1984
• ISBN 10: 0803922728
• ISBN 13: 9780803922723
• Binding: Paperback
• Edition number: 1
• Number of pages: 342