The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America since 1941 (The American Moment) - Softcover

Baughman, Professor James L.

Softcover

ISBN 10: 0801842778 ISBN 13: 9780801842771

Publisher: The Johns Hopkins University Press, 1992

Synopsis

In his highly praised Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.

About this title

Book Description:

A lively analysis of the impact that the advent of television has had on America's media industries.

About the Author:

James L. Baughman is professor in the School of Journalism and Mass Communication at the University of Wisconsin, Madison. He is the author of Television's Guardians: The Federal Communications Commission and American Television, 1958-1967 and the award-winning Henry R. Luce and the Rise of the American News Media.

About this edition

• Publisher: The Johns Hopkins University Press
• Publication date: 1992
• ISBN 10: 0801842778
• ISBN 13: 9780801842771
• Binding: Paperback
• Edition number: 1
• Number of pages: 280