Communication Theories: Origins, Methods, and Uses in the Mass Media - Softcover
Book by Severin, Werner Joseph, Tankard, James W.
"synopsis" may belong to another edition of this title.
From the Back Cover:
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.
"About this title" may belong to another edition of this title.
- PublisherLongman Pub Group
- Publication date1991
- ISBN 10 0801304636
- ISBN 13 9780801304637
- BindingPaperback
- Edition number3
- Rating
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Longman Pub Group
(1991)
ISBN 10: 0801304636
ISBN 13: 9780801304637
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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(1991)
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ISBN 13: 9780801304637
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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(1991)
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ISBN 13: 9780801304637
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Communication Theories : Origins, Methods, and Uses in the Mass Media
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Communication Theories: Origins, Methods, and Uses in the Mass Media
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(1991)
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780801304637. Seller Inventory # 9470234
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