Google+ for Business: How Google's Social Network Changes Everything - Softcover

Brogan, Chris

Softcover

ISBN 10: 0789749149 ISBN 13: 9780789749147

Publisher: Que Pub, 2011

Synopsis

The Complete Business Guide to Google+, Today’s Hottest New Social Network!

Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhere else--and helps you grab those opportunities now, before your competitors do. Top social media professional speaker and business advisor Chris Brogan shows how to get great results fast, without wasting time--and without wasting a dime. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more. You won’t just master innovative new tools like Circles and Hangouts: You’ll use them to generate more customers and more cash!

• Make the right first moves after you’ve signed up for Google+
• Take advantage of links between Google+ and Google search
• Define the best Google+ strategy and tactics for your business
• Create a business page that attracts new paying customers
• Integrate Google+ into your current online/digital strategies
• Learn how your customers are using Google+--and give them what they’re looking for
• Use Circles to organize your contacts and interactions more effectively
• Create Google+ posts that draw attention and spark conversations
• Master warm selling on Google+
• Build a simple, low-cost content strategy around Google+
• Grow your audience and share others’ valuable content
• Discover new ways to derive even more value from Google+

 

About this title

From the Author:

Google+ is an important social network to consider for your business (be that a small business or a large one) because it's run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how humans share information like links, so that they can even better predict what people want to see when asking about this or that. Said another way: this social network might possibly be much more important for your business interactions than Facebook or Twitter, and definitely more so than LinkedIn, if for that reason alone. 
In Trust Agents, I wrote (with Julien Smith) about the importance of using these social tools to build relationships. In Social Media 101, I gave some background into how you might go about doing all that kind of stuff. In Google+ For Business, I'm taking a very pointed look at how Google+ will benefit business users.
People get antsy because the service is very new and not yet fully baked. At the time of this writing, Google hasn't even built official Business profile pages yet. But to me, that's the least of your worries. 

To really get a lot out of Google+ as a business user, you'll do a lot of work with how you organize your profile, how you share and create interesting posts, and how you organize the people you find interesting into appropriate circles. 
There's a big opportunity here for you to get into the game early. Take a chance. See what Google+ can do for your business. 

About the Author:

Chris Brogan is the New York Times bestselling co-author of Trust Agents, a professional speaker, and president of Human Business Works.  Brogan consults with Fortune® 100 companies such as PepsiCo, GM, and Microsoft on the future of business communications and social technologies, and is featured monthly columnist for Entrepreneur Magazine. He has been involved with social networks since the BBSes of the 1980s, and began blogging in 1998, when it was still called journaling. He co-founded the international unconference experience, PodCamp, which teaches media making to individuals worldwide, and has keynoted many major corporate, technology, and web culture events.

About this edition

• Publisher: Que Pub
• Publication date: 2011
• ISBN 10: 0789749149
• ISBN 13: 9780789749147
• Binding: Paperback
• Edition number: 1
• Number of pages: 225