The Kikkoman Chronicles: A Global Company With a Japanese Soul - Hardcover

Yates, Ronald

Hardcover

ISBN 10: 0786312416 ISBN 13: 9780786312412

Publisher: McGraw-Hill, 1998

Synopsis

Kikkoman, the leading soy sauce and Asian condiment manufacturer, commissioned Chicago Tribune journalist and Japanese expert Ron Yates to write this fascinating saga 368-year-old Kikkoman Corporation. This inside story shows how one of Japan's most traditional enterprises has combined ancient craftsmanship with modern technology to create a $2 billion market leader. Rich in Kikkoman company lore, the book features dozens of never-before-published anecdotes and storeis. The Kikkoman Chronicles is much more than an entertaining read, it is a compelling saga of 17 generations.

About this title

From the Back Cover:

The compelling saga of one of the world's oldest companies. Combining ancient craftmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. The Kikkoman Chronicles is the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th century realities while never turning their backs on centuries of tradition; how one man envisioned the future of global enterprise, spearheading the first Japanese manufacturing plant of any kind on U.S. soil; and how 17 generations of Mogi family leadership have produced one of today's most formidable global competitors. More than an authoritative how-to on international business, The Kikkoman Chronicles is the spellbinding story of: Shige Maki, the tough and resourceful woman who narrowly escaped the 17th century siege of Osaka Castle to sow the seeds for today's Kikkoman Corporation; Kikkoman's survival and adaptation across more than 360 years of social and political upheaval in Japan; innovative strategies Kikkoman has followed to become the world leader in the production and marketing of soy sauce--an Asian staple. The Kikkoman Chronicles in a one-of-a-kind corporate biography. By combining anecdotes and stories about Japan's amazing history with hands-on tips and recommendations for proven international business success, Ronald Yates has produced an entertaining book that should become required reading for businesspersons and students throughout the world.

From Library Journal:

Yates (journalism, Univ. of Illinois) tells the story of one of the world's oldest companies, which dates back almost 400 years. Founded by a family devastated by Japan's political power struggles, Kikkoman went on to become Japan's leading producer of soy sauce. This book traces the growth of the company to a worldwide operation with plants in both the United States and Europe as a result of the growing taste (and new uses) for their products around the world. One learns a great deal about the history of soy sauce, its production, and the various types; the reader could, in fact, become something of a soy sauce snob. The company's long history of good employee relations and its more recent ventures into the field of biotechnology (of which soy sauce brewing may have been an early example) are also dealt with. A thorough treatment of a hitherto untouched subject; recommended for larger public libraries.AJoseph Toschik, Half Moon Bay P.L., CA
Copyright 1998 Reed Business Information, Inc.

About this edition

• Publisher: McGraw-Hill
• Publication date: 1998
• ISBN 10: 0786312416
• ISBN 13: 9780786312412
• Binding: Hardcover
• Edition number: 1
• Number of pages: 206