From the Publisher:
Robert F. Reilly and Robert P. Schweihs are managing directors of Willamette Management Associates, and accredited senior appraisers of the American Society of Appraisers (certified in business valuation). They are coauthors of a number of highly regarded valuation books, including Valuing a Business, Valuing Small Businesses and Professional Practices, and Valuing Professional Practices. They are also coeditors of Financial Valuation: Businesses and Business Interests, 1997 Update. Mr. Reilly is a certified review appraiser, and a state certified affiliate of the Appraisal Institute. As an appraiser and economist, he is often called upon to testify in domestic and international courts regarding the valuation of intangible assets, businesses, and business interests, and regarding various economic damages issues. Mr. Schweihs currently serves as a Trustee of The Appraisal Foundation and as a member of the Industry Advisory Council of The Appraisal Foundation. He, too, is often called upon to testify as an expert witness in contested valuation and economic analysis matters.
From the Back Cover:
The one-volume intangible valuation library--from trusted authoritiesRobert Reilly and Robert Schweihs. Seen as a science by someprofessionals--as an art by others--the accurate valuation ofintangible assets can nonetheless be a daunting financial maze. Intheir latest comprehensive valuation resource, financial expertsRobert F. Reilly and Robert P. Schweihs present in detail the theoryand methodology associated with the identification, valuation, andeconomic analysis of intangible assets. Valuing Intangible Assetsprovides the necessary skills, judgment, and knowledge to truyunderstand the entire process of intangible valuation. Beginning witha general, fundamental overview of the topic, and building to morespecific, advanced theories and practices, this essential book:clarifies the distinctions--and also the relationships--betweentangible and intangible assets; works through each of the three basicvaluation approaches--cost, market, and income--with guideliens todetermine which is appropriate for a given situation; discussesremaining useful life analysis, transfer pricing analysis, andeconomic damanges analysis; summarizes professional standards,including USPAP intangible asset valuation and reporting standards;introduces and describes specific types of intangibles: contract,copyright, goodwill, and more; provides entertaining and in-depth casestudies to provide real-world application for concepts and activities
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