The Second Coming of Steve Jobs - Softcover

Deutschman, Alan

Softcover

ISBN 10: 0767904338 ISBN 13: 9780767904339

Publisher: Crown Business, 2001

Synopsis

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

About this title

Review:

For the legions who revere Apple Computer's high-profile cofounder as a godlike figure, the aptly titled Second Coming of Steve Jobs will prove an intriguing picture of a seminal time in their deity's roller-coaster life. It should emphatically vindicate their deeply held faith in the man and his ideas. But even for those with a lesser opinion, Alan Deutschman offers an interesting and enlightening look at the crucial period from Jobs's unceremonious Apple exit through his triumphant return. Deutschman, a contributing editor at Vanity Fair magazine and longtime Silicon Valley correspondent, interviewed nearly 100 colleagues and friends to draw this portrait of a bewilderingly complex and notoriously private man--albeit one whose talents, personality traits, and idiosyncrasies have long been on public display. "He succeeded in becoming the Jackie Kennedy Onassis of business and technology," Deutschman writes, "a figure who was ubiquitous as a symbol of his times but little known as a human being." To change that, he looks into Jobs's ill-fated first post-Apple endeavor at the Next computer company, his return to undeniable respectability with Pixar and the two Toy Story movies, and finally, his ultimate absolution with a very successful reclamation of the Apple crown. It's a revealing account of a singular individual during a remarkable time. --Howard Rothman

From the Back Cover:

"The Second Coming of Steve Jobs, a behind-the-scenes account of the
supreme showman's resurrection from high-tech oblivion to cover-story glory,
is likely to raise hackles--not to mention blood pressure--in the corridors of
Apple Computer and Pixar Animation Studios. It is already creating a buzz
in Silicon Valley circles."
-- USA Today

"A revealing, balanced portrait of Apple Computer CEO and founder Steve Jobs, this fast-paced business biography. . .gets closer to Jobs's inner self
than any previous attempt."
-- Publishers Weekly

"Steve Jobs becomes more interesting by the day--brilliant, cruel, passionate, idiosyncratic, equal parts pioneer and genius. Alan Deutschman's account of the return of Steve Jobs is terrific, as unsparing as it is revealing. Jobs's story in many ways mirrors the astonishing growth of personal computing, and Deutschman has told it beautifully and well."
-- Jon Katz, author of Geeks

"GREAT READ. One of the keenest observers of the business and culture of
Silicon Valley sets his sights on one of the most remarkable stories in the
recent history of Silicon Valley."
-- Fast Company

"A carefully sketched portrait of a paradoxical man. . .[The Second Coming of
Steve Jobs] reads like a novel and has the scope of Ben-Hur. And it's the
strangest of high-tech industry books--it's good."
-- Business 2.0

About this edition

• Publisher: Crown Business
• Publication date: 2001
• ISBN 10: 0767904338
• ISBN 13: 9780767904339
• Binding: Paperback
• Edition number: 1
• Number of pages: 352