Innovating IT: Transforming IT From Cost Crunchers to Growth Drivers - Hardcover

Arussy, Lior

Hardcover

ISBN 10: 0764583697 ISBN 13: 9780764583698

Publisher: Wiley, 2004

Synopsis

The IT challenge: to reinvent itself

IT operations stand at a critical juncture. IT organizations must define their identity, their role, and the contribution they will make to the accelerating pace of technology commoditization. In this visionary volume, Lior Arussy offers a revolutionary thesis—

IT must become a manager responsible for a product, and that product is information.

To remain a key player, IT must transform itself from a producer of information to a manager of information utilization. It must drive innovation from a user-centric perspective, abandoning the process-centered focus of the past. It must nurture the imagination of the user and the process of innovation throughout the organization. Only in this way can IT connect to the core of the business, discarding its obsolete role as a cost center to become a revenue and growth driver.

Mr. Arussy defines a vision for new leadership—a CI2O, Chief Information to Innovation Officer. His user-centric agenda creates a thought-provoking, challenging, and invigorating view of IT tomorrow, motivated by the restless awareness that dawn has already broken.

About this title

From the Back Cover:

"It has been a testing time for Information Technology, both for the industry and its users, as they try to figure out the 'value' that IT innovation brings. This book brings some new thinking and the user's perspective on the value of technology innovation to the debate. It will be welcomed by everyone looking to deliver more for less in IT or business."
—Andy Mulholland, Global Chief Technology Officer, Capgemini

"A flexible platform to run the ever-changing business becomes a necessity for every organization. Lior's book will inspire IT executives who are seeking to make the leap to a business-driven technology operation."
—Ori Inbar, Vice President, Product Marketing, SAP

"Finally, someone has put in perspective the true value that IT can provide to an organization. This book will help our customers better value our software. The book has immeasurably improved ? our ability to articulate our offering's value proposition and our customers' ability to realize technology's true potential."
—Tom Weisz, CEO, TMW Systems

"The book accurately reflects the modern CIO dilemma: Can IT contribute DIRECTLY to the bottom line? The IT field as a whole is at an important juncture, and the questions addressed in this book are fundamental."
—Tsvi Gal, CIO, Warner Music Group

"For IT to drive business value, it must also drive business change and business innovation. Lior Arussy's manifesto issues a clarion call for IT executives to see themselves not only as enablers and supporters of operational excellence — but as leaders and pioneers of true strategic advantage."
—Russell M. Artzt, Executive Vice President, Computer Associates International, Inc.

IT stands at a crossroads. Visionary Lior Arussy holds the compass. In these pages, he points out the path IT must choose in order to remain a key organizational player in the twenty-first century.

About the Author:

LIOR ARUSSY is an author, visionary, consultant, and creative catalyst. A pioneer of Customer Experience Management (CEM), he uses solid business strategies based on customer focus to help Global 2000 organizations and emerging businesses around the world create lasting, profitable relationships with customers and employees.

Mr. Arussy is Founder and President of Strativity Group, Inc., a Customer Experience Management research and advisory firm. His syndicated column, "Focus: Customer," reaches over 250,000 readers worldwide every month, and he has published more than 50 articles in publications worldwide, including the prestigious Harvard Business Review. Among his four previous books is the highly acclaimed The Experience! How to Wow Your Customer and Create a Passionate Workplace.

For his thought leadership and contribution to the industry, Mr. Arussy received the CRM magazine 2003 Influential Leaders Award.

ABOUT STRATIVITY GROUP, INC. www.strativitygroup.com Strativity Group, Inc., is a global research and consulting firm advising organizations on creating lasting, profitable relationships with their customers and employees by transforming their strategies and execution to revolve around the customer experience.

About this edition

• Publisher: Wiley
• Publication date: 2004
• ISBN 10: 0764583697
• ISBN 13: 9780764583698
• Binding: Hardcover
• Edition number: 1
• Number of pages: 152