Marketing (Barron's Business Library) - Softcover

Hisrich, Robert D.

9780764114045: Marketing (Barron's Business Library)
Softcover
ISBN 10: 0764114042 ISBN 13: 9780764114045
Publisher: Barrons Educational Series Inc, 2000
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Successful product marketing starts with research, then includes planning, packaging, pricing, advertising, promotion, and distribution. All of these steps are examined here in detail. Emphasis in this series of books is on practical day-by-day business operation and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples are based on realistic business situations.

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9780812041804: Marketing (Barron's Business Library)

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ISBN 10:  0812041801 ISBN 13:  9780812041804
Publisher: Barrons Educational Series Inc, 1990
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Hisrich, Robert D.
ISBN 10: 0764114042 ISBN 13: 9780764114045
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