Doing Social Psychology (Published in association with The Open University) - Hardcover

9780761960492: Doing Social Psychology (Published in association with The Open University)
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This textbook offers a comprehensive guide to carrying out a research project in social psychology. With helpful suggestions and step-by-step guidance through every stage of the research process, the book challenges the reader throughout to tackle the key methodological and theoretical issues in conducting research.

Following an introduction to key issues, the book uses eight fully piloted social psychological studies to demonstrate a wide range of methods and associated theories. Methods described include: in-depth interviews; social representations of gender in the media; experimental studies of person perception and framing of risk; structured group observations; Kelly Repgrids; interaction diaries; and survey methods.

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About the Author:
Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.

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9780761960508: Doing Social Psychology (Published in association with The Open University)

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Publisher: SAGE Publications Ltd, 1999
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Book Description Hardcover. Condition: new. Hardcover. A guide to carrying out a research project in social psychology which challenges the reader to tackle the key methodological and theoretical issues in conducting research. After an introduction to key issues, eight piloted social psychological studies are used to demonstrate a range of methods. Step-by-step instructions on how to conduct each project are provided, along with guidance on the materials and participants needed and the ethical issues involved. The text is published with the Open University as a course book for "Social Psychology" (D317). A guide to carrying out a research project in social psychology which challenges the reader to tackle the key methodological and theoretical issues in conducting research. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780761960492

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