Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) - Softcover
Marketing Strategy is a unique introduction to marketing strategy development. The volume adds future studies methodology to traditional methods of environmental analysis, and presents a marketing approach for dealing effectively with the increasingly dynamic business environment.
Paradoxically, the fast-changing business environment of today requires a longer planning horizon than the short-and- medium term typically covered by environmental analysis. Marketing Strategy provides this by supplementing traditional environmental analysis - for example, scanning and market research - with future studies methodology - for example, forecasting and scenarios. It shows how these powerful techniques and insights can b
"synopsis" may belong to another edition of this title.
About the Author:
David Mercer is Senior-Lecturer in Marketing at the Open University Business School, and chaired the OUBS course team which developed the course The Challenge of the External Environment (B885).
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications Ltd
- Publication date1998
- ISBN 10 0761958762
- ISBN 13 9780761958765
- BindingPaperback
- Edition number1
- Number of pages336
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Published by
SAGE Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
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Book Description Paperback. Condition: Very Good. Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780761958765
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780761958765
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Marketing Strategy : The Challenge of the External Environment
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(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 45132165-75
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Marketing Strategy: The Challenge of the External Environment
Published by
Sage Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Seller Inventory # 9067152
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Marketing Strategy: The Challenge of the External Environment
Published by
Sage Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Seller Inventory # 9067147
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Marketing Strategy: The Challenge of the External Environment
Published by
Sage Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780761958765. Seller Inventory # 9067153
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Marketing Strategy: The Challenge of the External Environment (Published in Association With the Open University)
Published by
Sage Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780761958765. Seller Inventory # 9167052
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Marketing Strategy: The Challenge of the External Environment (Published in association with The Open University)
Published by
SAGE Publications Ltd
(1998)
ISBN 10: 0761958762
ISBN 13: 9780761958765
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Paperback
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Book Description Paperback. Condition: Very Good. with highlihting and underlining - FAST Despatch by First Class Royal Mail. Seller Inventory # mon0000076043
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