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Anand Halve is the co-founder and Director of chlorophyll brand & communications consultancy, Mumbai, India. Prior to this, he was on the Board of Enterprise Nexus Communications, and has worked at Lowe Lintas and Rediffusion. He did his MBA from Indian Institute of Management, Ahmedabad, India, in 1977. He has also been a visiting faculty at Mudra Institute of Communications, Ahmedabad and IIM, Ahmedabad, for several years.
At chlorophyll, he has been instrumental in the development of copyrighted branding models and brand development processes. His experience as an entrepreneur has been featured as one of the case studies in Rashmi Bansal’s bestseller, Stay Hungry, Stay Foolish, which published by IIM, Ahmedabad in 2008. Halve also contributes to various online and print media, including Hindustan Times, Campaign India magazine, afaqs.com and exchange4media.com.
Halve is the author of Planning for Power Advertising: A User’s Manual for Students and Practitioners (2005).
The author has aptly titled the book...this is a jargon-free and easy to understand book... the Indian advertising context of the book distinguishes it from other books available on the subject...the action plans given at the end of each chapter really make the book a manual... the book is a must-read for advertising and marketing professionals looking for a historical perspective and the changes that have occurred in the field of advertising and marketing in the Indian environment.
Author: The Journal of Entrepreneurship"About this title" may belong to another edition of this title.
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