Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. InhaltsverzeichnisCommon Wisdom on the Timing of EntryEnvironmental Stability, Timing and New Venture PerformanceEducational Capability, Timing and New Venture PerformanceBarriers to Entry, Timing and New Venture Performan. Seller Inventory # 594967248