Advertising to Children: Concepts and Controversies (1-Off Series) - Softcover
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.
This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
"synopsis" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761912851
- ISBN 13 9780761912859
- BindingPaperback
- Edition number1
- Number of pages336
- EditorMacklin M . Carole, Carlson Leslie C.
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ADVERTISING TO CHILDREN: CONCEPT
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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption. Seller Inventory # B9780761912859
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Advertising to Children: Concepts and Controversies
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Advertising to Children: Concepts and Controversies (1-Off Series)
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SAGE Publications, Inc
(1999)
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ISBN 13: 9780761912859
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book explores the debate on the ethics and effectiveness of marketing to children. The research tackles issues including smoking and alcohol consumption.InhaltsverzeichnisIntroduction - M Carole Macklin and Les CarlsonPART . Seller Inventory # 594967217
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Advertising to Children : Concepts and Controversies
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves.This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives. Seller Inventory # 9780761912859
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