The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications - Softcover
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
"synopsis" may belong to another edition of this title.
About the Author:
John Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advertising and numerous journal articles, and his work has been translated into German, Spanish, Japanese, Korean, Chinese, Portuguese, Turkish and Arabic. In 1991, John Philip Jones was named by the American Advertising Federation as the Distinguished Advertising Educator of the Year. In the same year he became a member of the Council of Judges of the Advertising Hall of Fame. In 1994, he was elected a member of the National Advertising Review Board. In 1996, he received a major award from Cowles Business Media and the American Association of Advertising Agencies for leadership in the media field. There were two prize winners, the other being NBC Sports. He received the Telmar Award in 1997, for extending the concept of Short-Term Advertising Strength (STAS) from television to print media. In 2001, he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement.
"About this title" may belong to another edition of this title.
- PublisherSAGE Publications, Inc
- Publication date1999
- ISBN 10 0761912398
- ISBN 13 9780761912392
- BindingPaperback
- Edition number1
- Number of pages560
- Rating
Buy New
Learn more about this copy
US$ 4.96
Shipping:
US$ 4.95
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: New. New inside and Out! Clean & Crisp Pages w/No markings. Excellent book.(Fast Shipping)!. Seller Inventory # 200920044
Buy New
US$ 4.96
Convert currency
Stock Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780761912392_lsuk
Buy New
US$ 166.58
Convert currency
Stock Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 1.9. Seller Inventory # bk0761912398xvz189zvxnew
Buy New
US$ 199.53
Convert currency
Stock Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published 1.9. Seller Inventory # 353-0761912398-new
Buy New
US$ 210.03
Convert currency
Stock Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # I-9780761912392
Buy New
US$ 231.00
Convert currency
Seller Image
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Published by
SAGE PUBN
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorJohn Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the. Seller Inventory # 594967192
Buy New
US$ 209.48
Convert currency
Seller Image
The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
Published by
Sage Publications, Inc
(1999)
ISBN 10: 0761912398
ISBN 13: 9780761912392
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals. Seller Inventory # 9780761912392
Buy New
US$ 239.62
Convert currency