MediaMaking: Mass Media in a Popular Culture - Softcover

Grossberg, Lawrence; Wartella, Ellen A. (Ann); Whitney, D . Charles

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9780761911777: MediaMaking: Mass Media in a Popular Culture

Softcover

ISBN 10: 0761911774 ISBN 13: 9780761911777

Publisher: SAGE Publications, Inc, 1998

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Broadly based and theoretically grounded, this introductory textbook provides a multidisciplinary introduction to the relationship between media, culture and society.

MediaMaking brings together media theory and cultural studies to present the interrelations among various media, the overall development of a media culture and the broader social context in which media is located. Theoretically and analytically organized with sections on media′s relation to behavior, politics, the public, globalization, organizations, meaning and ideology, this textbook offers students a comprehensive understanding of the nature of the media communication process - an essential part of understanding contemporary life.

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About the Author:

Dr. Wartella is Professor of Communication Studies and of Psychology at Northwestern University. Ellen is a leading scholar of the role of media in children′s development. Currently she is a co-principal investigator on a 5-year multi-site research project entitled: "IRADS Collaborative Research: Influence of Digital Media on Very Young Children" funded by the National Science Foundation (2006-2011).

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