The Motley Fool Rule Breakers, Rule Makers : The Foolish Guide to Picking Shares - Softcover

David Gardner; Tom Gardner

Softcover

ISBN 10: 0752218999 ISBN 13: 9780752218991

Publisher: Pan Macmillan, 2000

Synopsis

Written by the founders of the Motley Fool US, " Rule Breakers, Rule Makers" contains two investment approaches. Rule Breakers are companies which take their businesses by storm, breaking all the industry conventions and changing the rules of the game. Recent Rule Breakers include America Online or amazon. Com; Rule Makers are companies which offer the opportunity to make huge amounts of money over time. These include Coco-Cola, General Electric, Microsoft and Gap. The Gardner brothers apply these approaches to their own market-crushing portfolios which they manage publically on their Web site. The book includes an opening chapter by Chief European Fool David Berger which explains exactly how to apply the book`s approach to British shares, and how to invest in the USA.

About this title

Review:

For the past eight years, the U.S. stock market has been on a bull run the likes of which few have ever seen, making and breaking records almost every quarter. And for the last four of those years, David and Tom Gardner's self-described market-crushing stock portfolios have made the market's own incredible performance pale by comparison. In their third book, The Motley Fool's Rule Breakers, Rule Makers, the brothers reveal the methodology behind their stock-picking success, which is impressive. The Rule Breaker Portfolio (formerly known as the Fool Portfolio on their Web site) has risen some 650 percent since its inception in 1994, thanks to stocks such as America Online, McAfee, and Wal-Mart, while the Rule Maker Portfolio (formerly known as the Cash King Portfolio) has risen 440 percent on the backs of investments in Microsoft, Cisco Systems, and Intel. Fans of the Motley Fool, who with luck have prospered from the Gardners' timely advice, will no doubt love Rule Breakers, Rule Makers. The book is written in their usual humorous and self-congratulatory style--not only educational, but often aimed at making the pros on Wall Street wince, as they should. However, if you're new to the Motley Fool or to stock picking in general, you may do well by first considering one of their earlier books, You Have More Than You Think and The Motley Fool Investment Guide.

From the Back Cover:

From the bestselling authors of The Motley Fool Investment Guide and its successful, savvy prequel, The Motley Fool's You Have More Than You Think, here's an engaging, humorous, and practical stock-picking guide, packed with Foolish insights, that caps off this invaluable personal finance trilogy from David and Tom Gardner.

The Motley Fool's Rule Breakers, Rule Makers presents the sophisticated, yet easy-to-understand stock-picking methods that have kept the Motley Fool portfolio beating the Standard & Poor's averages by more than 30 percent. The key is investing in small start-up companies that have historically offered the greatest investment returns (the "rule breakers") as well as huge companies that maintain legal monopolies in their fields (the "rule makers"). The Gardner brothers explain
-- How to identify the best investments in today's public markets: the rule breakers and the rule makers
-- The definition of a "tweener" -- a maturing rule breaker -- and how to detect the Tweener Death Rattle
-- When to buy and when to sell, and how to manage your portfolio on a regular basis

In their first two books, the Fools got you started in investing and freed you from the fees and worries that Wall Street's Wise Men have been imposing on investors for decades. Now, by sharing their methods for picking rule breakers and rule makers, they guide you through a stock market that has seen company valuations soar to unprecedented heights and that promises to continue providing roller-coaster thrills. The Motley Fools are the ultimate companions to bring along for a safe, fun, and profitable ride.

About this edition

• Publisher: Pan Macmillan
• Publication date: 2000
• ISBN 10: 0752218999
• ISBN 13: 9780752218991
• Binding: Paperback
• Number of pages: 192