Business Economics: Theory and application - Softcover

Harris, Neil

Softcover

ISBN 10: 0750644540 ISBN 13: 9780750644549

Publisher: Routledge, 2000

Synopsis

'Business Economics: Theory and Application' is an undaunting and accessible text that focuses on the real world of business and how this relates to economics.

The links to business are far more intrinsic that in other business economics textbooks where a business "flavour" is simply added to traditional economics theory. It provides an in-depth jargon-free analysis, particularly relevant for one semester courses. A variety of case studies and questions are used throughout the text both to illustrate key points and for seminar and assignment work. Diagrams are included to aid the explanation of complex issues, and review and discussion questions are incorporated to consolidate and expand on the learning. A lecturer's supplement accompanies the text.

Accessible and undaunting approach for students with very little prior knowledge of the subject
Includes economic theory which is used to explore and analyse business issues and application of this theory through international case studies
Demonstrates the links between economics, strategy and marketing

About this title

Review:

'Use of interesting, topical and, above all, relevant examples and case studies bring this economics analysis to life. A rare gem - an economics textbook which is readable!'
Dr Michael Roberts, Former Vice Principal, Cadbury College, Birmingham.

About this edition

• Publisher: Routledge
• Publication date: 2000
• ISBN 10: 0750644540
• ISBN 13: 9780750644549
• Binding: Paperback
• Edition number: 1
• Number of pages: 396