Strategic Marketing Management (Butterworth-Heinemann Marketing Series) - Softcover
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are we now? Strategic and marketing analysis *Where do we want to be? Strategic direction and strategy formulation *How might we get there? Strategic choice *Which way is best? Strategic evaluation *How can we ensure arrival? Strategic implementation and control.
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
New features for this edition include:
Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics
Greater emphasis throughout on marketing implementation
Mini-cases and questions in every chapter to reinforce the key points raised
Essential reading for the CIM Diploma paper
Supported by a comprehensive Tutor Resource Pack
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
New features for this edition include:
Expanded coverage of a number of important topics, including relationship marketing, internal marketing, market research and marketing logistics
Greater emphasis throughout on marketing implementation
Mini-cases and questions in every chapter to reinforce the key points raised
Essential reading for the CIM Diploma paper
Supported by a comprehensive Tutor Resource Pack
"synopsis" may belong to another edition of this title.
Book Description:
Widely known as the most authoritative, successful and influential text in the sector
From the Publisher:
This new, revised and updated edition builds on the strengths of the original text, making it essential reading for everyone studying the management of marketing.
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date1997
- ISBN 10 075062244X
- ISBN 13 9780750622448
- BindingPaperback
- Edition number2
- Number of pages700
- Rating
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann
(1997)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Paperback
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001386622
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Book Description Paperback. Condition: Very Good. Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750622448
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
Published by
Butterworth-Heinemann
(1997)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M0075062244X-G
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Strategic Marketing Management
Published by
Taylor & Francis Group
(1997)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover
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Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 42721752-20
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann
(2002)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9780750622448. Seller Inventory # 9364606
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann
(2002)
ISBN 10: 075062244X
ISBN 13: 9780750622448
Used
Softcover
Quantity: 1
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Seller Inventory # 9039074
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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Published by
Butterworth-Heinemann
(2001)
ISBN 10: 075062244X
ISBN 13: 9780750622448
Used
Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1950grams, ISBN:9780750622448. Seller Inventory # 9605202
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Strategic Marketing Management: Planning, Implementation and Control
Published by
Butterworth-Heinemann
(1998)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1800grams, ISBN:9780750622448. Seller Inventory # 9853549
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Strategic Marketing Management: Planning, Implementation and Control (Butterworth-Heinemann Marketing Series)
Published by
Butterworth-Heinemann
(2003)
ISBN 10: 075062244X
ISBN 13: 9780750622448
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Softcover
Quantity: 1
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Book Description Softcover. Subsequent. 827 p. Good condition. Reading pages are very clean and without marks. Slight traces of storage or use. Otherwise good exemplar. 9780750622448 Sprache: Englisch Gewicht in Gramm: 1724. Seller Inventory # 225174
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