The Fundamentals of Advertising (Marketing Series: Student) - Softcover
Book by Wilmshurst, John
"synopsis" may belong to another edition of this title.
About the Author:
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.
Review:
`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book...
a most effective addition to any student bookcase.' QRM
a most effective addition to any student bookcase.' QRM
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann Ltd
- Publication date1991
- ISBN 10 0750602503
- ISBN 13 9780750602501
- BindingPaperback
- Number of pages288
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The Fundamentals of Advertising (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd 31/03/1991
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
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The Fundamentals of Advertising (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd 31/03/1991
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
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Softcover
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The Fundamentals of Advertising (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
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Softcover
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The Fundamentals of Advertising (Marketing Series: Student)
Published by
Butterworth-Heinemann Ltd
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
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paperback
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The Fundamentals of Advertising (Marketing Series: Student)
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ISBN 13: 9780750602501
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Book Description Paperback. Condition: Very Good. 1997 Butterworth-Heinemann reprint paperback; very good condition, appears unread; UK dealer, immediate dispatch. Seller Inventory # 11640n
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The Fundamentals of Advertising (Marketing Series: Student) Wilmshurst, John
Published by
Butterworth-Heinemann Ltd
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Good. Book is in good condition. Ex-library/school book with associated internal/external stamps and markings. Book has been laminated. Seller Inventory # G0089134
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The Fundamentals of Advertising (Marketing Series: Student) Wilmshurst, John
Published by
Butterworth-Heinemann Ltd
(1991)
ISBN 10: 0750602503
ISBN 13: 9780750602501
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. Book is in very good condition. All pages are unmarked and intact. Seller Inventory # G0120522
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