Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age - Softcover
In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.
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- PublisherJudy Piatkus Publishers Ltd
- Publication date1998
- ISBN 10 0749918144
- ISBN 13 9780749918149
- BindingPaperback
- Number of pages464
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Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Published by
Piatkus Books
(1998)
ISBN 10: 0749918144
ISBN 13: 9780749918149
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Soft cover
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Book Description Soft cover. Condition: New. Enterprise One-to-one: Tools for Building Unbreakable Customer Relationships in the Interactive Age.Don Peppers; Martha Rogers.Condition:New, may have slight shelf wear. Seller Inventory # 003766
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Enterprise One-to-one:: Tools for Building Unbreakable Customer Relationships in the Interactive Age
Published by
Judy Piatkus Publishers Ltd
(1998)
ISBN 10: 0749918144
ISBN 13: 9780749918149
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: New. Brand New!. Seller Inventory # VIB0749918144
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