Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time - Softcover

Haig, Matt

Softcover

ISBN 10: 074946299X ISBN 13: 9780749462994

Publisher: Kogan Page, 2011

Synopsis

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common?  They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.

Brand Failures takes a look at how such disasters occur.  In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.  Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace.  From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned.  A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.

About this title

About the Author:

Matt Haig is a writer and journalist.  He is the author of Brand Royalty and Mobile Marketing, both published by Kogan Page, as well as a novel, The Labrador Pact.

Review:

"A fascinating and witty compendium." - Pittsburgh Post-Gazette  

From Amazon reviewers:

"...worth reading if you own or manage a business, or if you're deciding whether to invest in a company...a fun and informative read...Brand Failures is a good read with valuable information." -Thomas Duff

"...a great read for anyone who is involved with branding, logos, and identity - particular graphic designers....I would definitely suggest this book for any graphic designers who want to learn from the mistakes of others. It's a great asset to any personal library." -Jessica Cave

"An entertaining and useful read." - Financial Times

“...teaches businesses how to recognize potential branding failures in advance.  Any business collection will find this a winning survey!” – Midwest Book Review

"Brand Failures is the rare business book that's actually a fun read for nonbusiness people." - New York Journal of Books

"...offer[s] a penetrating look into what makes the world's top brands...miss the mark and crash. ...teeming with examples that are presented in very readable language. ...Summing Up: Highly recommended. All readers, especially upper-division undergraduate and graduate business students, researchers, and practitioners." - CHOICE Magazine

"...there is a lot of information here that...can't easily be found elsewhere in a similarly compiled form... an interesting foray into the subject for casual readers who are intrigued by the subject..." -Ana Mardoll, GoodReads.com

About this edition

• Publisher: Kogan Page
• Publication date: 2011
• ISBN 10: 074946299X
• ISBN 13: 9780749462994
• Binding: Paperback
• Edition number: 2
• Number of pages: 256