Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools - Softcover

Lincoln, Susan Rice

9780749454661: Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools

Softcover

ISBN 10: 0749454660 ISBN 13: 9780749454661

Publisher: Kogan Page, 2009

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers. Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical. Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands. She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

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About the Author:

Susan Rice Lincoln is an experienced branding and online marketing consultant who has helped organizations of all sizes maximize the potential of their online presence. A high-level strategist who has an in-depth understanding of the internet, her prestigious client list includes ASSA ABLOY, BBDO Advertising, Ericsson, General Foods, Gillette, L’Oreal and Nike. Also an expert in communications and consumer trends, she has helped hundreds of CEOs and marketing directors identify a clear and profitable online marketing strategy.

Review:

"An invaluable instruction manual." - Midwest Book Review

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