Scoring Points: How Tesco is Winning Customer Loyalty - Hardcover

Humby, Clive; Hunt, Terry; Phillips, Tim

Hardcover

ISBN 10: 074943578X ISBN 13: 9780749435783

Publisher: Kogan Page Business Books, 2004

Synopsis

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

About this title

About the Author:

Clive Humby is chairman and founder of leading UK marketing analysts dunhumby, whose blue chip client list includes Tesco, Tesco Personal Finance, BMW, House of Fraser, Centrica, Lever Faberge, Proctor & Gamble and major retailers around the world such as Kroger (US) and Coles Myer (Australia). Clive is also Visiting Professor, Integrated Marketing, at Northwestern Univesity, Chicago.

Review:

""Want some pointers on how a well-run supermarket loyalty program should work? Then you might want to pick up a copy of Scoring Points: How Tesco is Winning Customer Loyalty, a new book by Clive Humby and Terry Hunt with Tim Phillilps. The book chronicles the development of the Tesco Clubcard, widely regarded as the world's most successful loyalty operation. Launched in 1995, the program has helped Tesco become the United Kingdom's No.1 retailer, as well as the world's most successful Internet supermarket, one of Europe's fastest-growing financial services companies, and arguably one of the globe's biggest exponents of customer relationship management. Dunnhumby, Humby's firm, developed the Tesco Clubcard and has opened an office in Cincinnati to help Kroger Co. improve its own customer loyalty program.""--Richard Turcsik, Supermarket Grocery Business

About this edition

• Publisher: Kogan Page Business Books
• Publication date: 2004
• ISBN 10: 074943578X
• ISBN 13: 9780749435783
• Binding: Hardcover
• Number of pages: 276