Successful Tourism Marketing - Softcover

Briggs, Susan

Softcover

ISBN 10: 0749434694 ISBN 13: 9780749434694

Publisher: Kogan Page, 2000

Synopsis

Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

About this title

About the Author:

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels and local authorities. She was formerly marketing manager of two specialist tour operators.

Review:

""Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns."" -- ABTA Magazine

About this edition

• Publisher: Kogan Page
• Publication date: 2000
• ISBN 10: 0749434694
• ISBN 13: 9780749434694
• Binding: Paperback
• Edition number: 2
• Number of pages: 208