Introduction to International Marketing (Marketing in Action) - Softcover
This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
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About the Author:
Lewis reaches International Marketing at the graduate level and is the Course Director for the Masters Program in Marketing at the University of Greenwich.
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- PublisherKogan Page
- Publication date1998
- ISBN 10 0749422467
- ISBN 13 9780749422462
- BindingPaperback
- Number of pages160
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Introduction to International Marketing
Published by
Kogan Page, Limited
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
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Softcover
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Introduction to International Marketing
Published by
Kogan Page, Limited
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
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Softcover
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Book Description Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39310853-6
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Introduction to International Marketing (Marketing in Action)
Published by
Kogan Page
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
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Softcover
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0749422467-G
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Introduction to International Marketing (Marketing in Action)
Published by
Kogan Page
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
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Soft cover
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An introduction to international marketing. A guide to going global.
Published by
London, Kogan Page
(1998)
ISBN 10: 0749422467
ISBN 13: 9780749422462
Used
Softcover
Quantity: 1
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Book Description Softcover. 186 S. Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. 9780749422462 Sprache: Englisch Gewicht in Gramm: 950. Seller Inventory # 2325931
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