The Inner Game of Selling: Mastering the Hidden Forces that Determine Your Success - Hardcover

Willingham, Ron

Hardcover

ISBN 10: 0743286286 ISBN 13: 9780743286282

Publisher: Free Press, 2006

Synopsis

Arguing that salespeople perform more in accordance with their own belief systems than by practicing closing techniques and sales gimmicks, a guide to overcoming self-image-related obstacles shares strategies for building confidence, creating value, and identifying customer needs. 30,000 first printing.

About this title

About the Author:

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than 1.5 million graduates in 80 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. Integrity Systems's client list reads like a Who's Who of business: Johnson & Johnson, American Red Cross, IBM, The Guardian Life Insurance Company, Principal Financial Group, Franklin Templeton, and more than 2,000 others. He is the author of Integrity Service and Integrity Selling for the 21st Century. Willingham lives in Phoenix, Arizona.

From Publishers Weekly:

Your ability to sell is much more an issue of who you are than what you know," asserts Willingham, CEO of the sales training organization Integrity Solutions, in this workbook-style manual. Moving beyond the usual sales advice about gimmicks and closings, he focuses on the emotional factors behind effective sales and the hangups that prevent salespeople from achieving their full potential. Willingham synthesizes advice from his successful sales seminars, offering self-assessments and scorecards to aid the reader in applying each chapter's lessons. From an initial chapter on understanding the personal context in which one approaches one's job, through chapters on understanding boundaries, breaking through barriers to success and activating the drive to achievement, the advice is much more psychologically oriented than in most business books. Despite occasionally complicated concepts and more warm-and-fuzzy approaches than the average business reader might be used to, this book is worthwhile for salespeople and readers who may be wondering how to move forward in their work or even their personal lives. (Sept. 6)
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About this edition

• Publisher: Free Press
• Publication date: 2006
• ISBN 10: 0743286286
• ISBN 13: 9780743286282
• Binding: Hardcover
• Edition number: 1
• Number of pages: 272