Carvel Ice Cream (Images of America) - Softcover

McGowen, Lauren; Dempsey, Jennifer

Softcover

ISBN 10: 0738567094 ISBN 13: 9780738567099

Publisher: Arcadia Publishing, 2009

Synopsis

When an unassuming, wide-eyed, young Greek immigrant arrived in America in 1910, the world did not yet know that this boy named Tom Carvel would grow up to be an inventor, an innovator, and, ultimately, an American icon. Holding a host of jobs, from drummer to mechanic, Carvel’s relentless entrepreneurial spirit led him down a path less traveled. At 26 years old, Carvel met his future wife, Agnes Stewart. He borrowed $15 from her and began selling ice cream out of the back of his truck. What started as an old truck plugged into a pottery store is now more than 500 franchised locations throughout the nation and abroad and is one of the best loved and most recognized names in the industry. Fulfilling the American dream, Carvel is credited for patenting machinery, coining the “buy one get one” coupon, starring in his own commercials, and being the “father of franchising.”

About this title

About the Author:

Authors Jennifer Dempsey and Lauren McGowen are responsible for public relations and communications for FOCUS Brands, the parent company of the Carvel Corporation. They worked with the Carvel family and the Carvel Corporation archives to compile the images and materials found in this book to help illustrate the story of the man who created a concept that has offered happiness and inspiration for more than 75 years. Images of America: Carvel Ice Cream follows the story of a boy and his dream and the legacy he left behind.

Review:

Title: Carvel Ice Cream Celebrates 75 Years of Making People Happy

Author: Staff

Publisher: MarketWatch

Date: 4/6/09
Before computers, Velcro or microwave ovens, the world had Carvel Ice Cream. Best known for premium soft serve ice cream, hand dipped products and uniquely shaped ice cream cakes, Carvel has over 500 retail ice cream shops across 25 states and in seven countries.
This Memorial Day Carvel celebrates its 75th anniversary. On that same day in 1934, Tom Carvel's ice cream truck suffered a flat tire in Hartsdale, NY. The site later became the first Carvel retail ice cream shop. While many remember the distinct voice of Tom Carvel, the first CEO to star in his own commercials, few know that same man was called the "Father of Franchising," offered the first Buy One, Get One Free coupon and held 540 other patents, trademarks and copyright registrations from mechanical and product designs to methods and technical developments of food equipment.
Carvel's patented "no air pump" created thick, creamy premium soft serve vanilla and chocolate ice cream that quickly put the brand on the map. Its popularity increased with the introduction of uniquely shaped character ice cream cakes such as Fudgie the Whale, Cookie Puss and Hug Me Bear. With a unique name and clever promotion, Tom Carvel put his signature on every menu item from Flying Saucers, whose ads featured Captain Carvel, to Old Fashioned Sundaes with the famous Wednesday is Sundae promotion.
"Tom Carvel had an unrivaled way of connecting with guests and creating lasting memories," explains Gary Bales, president of Carvel Ice Cream. "From major events like the Little Miss Half Pint competition to advanced franchisee training techniques like Carvel's College of Ice Cream Knowledge, Tom was a true innovator that was way ahead of his time."
To preserve the rich history of Carvel and 75 years of memories, stories and facts from Carvel franchisees, customers and family members, associates of the Carvel Corporation wrote a book called Images of America: Carvel Ice Cream which became available for purchase on March 30.
"The book was given as a gift to all of the franchisees who have made the brand what it is today," says Bales. "It is the hard work and enthusiasm that they bring to our guests everyday that make this brand special and unique."
To celebrate 75 years of serving famed desserts, Carvel will be hosting a new product giveaway. On April 30 from 3 p.m. until 7 p.m. at all participating Carvel locations, the company is offering guests a free Iceberg(TM), Carvel's newest blended treat; no strings attached.
Throughout the year, Carvel will proudly display the 75th anniversary logo on cups, napkins and on the Web site to honor the accomplishments of 75 years and salute the next 75.
About Carvel Ice Cream:

The United States' first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as the leading manufacturer of uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Carvel currently operates over 500 franchised and food service locations, and sells its famous ice cream cakes in over 10,000 supermarket outlets. The company is based in Atlanta, with its supermarket headquarters in New Britain, Conn.
About FOCUS Brands Inc.

FOCUS Brands Inc. is the franchisor and operator of over 2,200 ice cream shops, bakeries, restaurants, and cafes in the United States, the District of Columbia, Puerto Rico, and numerous foreign countries under the brand names Carvel(R) Ice Cream, Cinnabon(R), Schlotzsky's(R), Moe's Southwest Grill(R), and the franchisor of Seattle's Best Coffee(R) on military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy." Please visit www.focusbrands.com to learn more.
SOURCE Carvel Ice Cream

About this edition

• Publisher: Arcadia Publishing
• Publication date: 2009
• ISBN 10: 0738567094
• ISBN 13: 9780738567099
• Binding: Paperback
• Number of pages: 128