Women's Magazines: The First 300 Years - Softcover
An overview of the successes and failures of the women's magazines market from the 1940s to the present day.
"synopsis" may belong to another edition of this title.
From Publishers Weekly:
Since Braithwaite has been such a potentate in British women's magazine publishing for decades, it's a shame that his "history" isn't more consequential. The book is a loose, lightweight collection of arbitrary anecdotes, idiosyncratically selected. Braithwaite has spent a lifetime in the inner circles and upper echelons of the business, launching such titles as Harpers & Queen and Cosmopolitan. He is in a particularly good position to have written an expert and eagle-eye view of the qualities that have made the women's magazine so popular, so influential and so profitable for so long. Starting with the 1693 launch of Ladies Mercury, it moves briskly through the early years of magazines that combined marriage advice, domestic guidance, moral uplift and the odd bit of Royalty gawking, arriving after a very few pages at 1915 and more familiar types of magazines that reflected the social changes following the Great War. The book rests on armchair affability rather than analysis. Braithwaite's cursory and incomplete appendices of magazine publication facts only seal the disappointing sense of a golden opportunity lost. Braithwaite is slightly more informative when glancing at the launch and marketing of a few, new women's magazines after about 1970. In this era of popular culture studies, when mass media both create and are the stories of our time, it is surprising that an industry insider like Braithwaite doesn't play more to his strengths.
Copyright 1996 Cahners Business Information, Inc.
"About this title" may belong to another edition of this title.
- PublisherPeter Owen Ltd
- Publication date1996
- ISBN 10 0720609364
- ISBN 13 9780720609363
- BindingPaperback
- Number of pages192
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Women's Magazines
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Peter Owen Ltd
(1996)
ISBN 10: 0720609364
ISBN 13: 9780720609363
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Book Description Paperback. Condition: Very Good. Women's Magazines This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780720609363
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Womens Magazines
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Peter Owen Publishers
(1994)
ISBN 10: 0720609364
ISBN 13: 9780720609363
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL9442548
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780720609363
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Women's Magazines
Published by
Peter Owen Ltd
(1996)
ISBN 10: 0720609364
ISBN 13: 9780720609363
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Softcover
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Book Description Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00720609364-V
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Women's Magazines: The First 300 Years
Published by
Peter Owen Publishers
(1995)
ISBN 10: 0720609364
ISBN 13: 9780720609363
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Softcover
Quantity: 1
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780720609363. Seller Inventory # 9046674
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