Mobilising the Audience (UQP Cultural and Media Policy) - Softcover
Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.
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About the Author:
Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University. He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts. His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments.Professor Balnaves conducted for Telstra Multimedia Australia s first major adoption and diffusion study of broadband possibilities in Gungahlin, ACT (at a time when the phrases 'narrowband' and 'broadband' were not in the popular lexicon). This study contributed to the formation of Telstra s Bigpond. The studies also contributed to the established of ACTEW s TransACT, Canberra s broadband provider. His current work at Curtin University is on e-governance and the role of new media in enhancing the link between citizens and government. His publications are in audience research, theories of media and the role of the Internet in the public sphere.
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- PublisherUniversity of Queensland Press
- Publication date2002
- ISBN 10 070223205X
- ISBN 13 9780702232053
- BindingPaperback
- Number of pages384
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Mobilising the Audience (UQP Cultural and Media Policy) by Balnaves, Mark [Paperback ]
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Mobilising the Audience (Paperback)
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Book Description Paperback. Condition: new. Paperback. Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the way marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. "Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780702232053
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Mobilising the Audience
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Mobilising the Audience (Paperback)
Published by
University of Queensland Pr (Australia), St Lucia
(2002)
ISBN 10: 070223205X
ISBN 13: 9780702232053
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Book Description Paperback. Condition: new. Paperback. Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the way marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. "Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780702232053
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Mobilising the Audience (Paperback)
Published by
University of Queensland Pr (Australia), St Lucia
(2002)
ISBN 10: 070223205X
ISBN 13: 9780702232053
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Paperback
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Book Description Paperback. Condition: new. Paperback. Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the way marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. "Mobilising the Audience" is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780702232053
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