I.C.U.: The Comprehensive Guide to Breathing Life Back Into Your Personal Brand - Softcover

Anderson, Sheila A.

Softcover

ISBN 10: 0692980431 ISBN 13: 9780692980439

Publisher: Image Power Play, 2017

Synopsis

Sheila A. Anderson is a master at bringing forward the inner and outer expression and connecting it with the experience of an individual to form a remarkable personal brand that lives and breathes like none other. If you are seeking visibility, I.C.U. will guide you to building an intentional, consistent brand with impact. You will become a constant example of your brand word, goals, values, and strengths. I.C.U. helps you cultivate and own what lives in the minds of others after they have interacted with you. You become an experience connecting with a purpose – intentionally and consistently. You will have them at hello.

About this title

About the Author:

Sheila A. Anderson, CEO of Image Power Play, is not only a personal brand strategist and speaker, she is an image and impression management expert driven to empower corporate professionals across the globe in growing their strategic visibility. Her exceptional talent benefits executives at any level in polishing all facets of their brand – appearance, attire, behavior, body language and more – to power brand-aligned personal presence and communication style. Personally drawn to the influence of impression management, Sheila has successfully cultivated her own unique style as a business owner, image consultant, personal brand strategist, and sought-after speaker. From professional modeling that includes runway, print, and TV commercial work to a career in brand management, Sheila draws from over two decades of experience when speaking and producing in the world of impression management. Sheila is a charter member of the C-Suite Network Advisors™, an elite group of the most trusted advisors to C-level executives. She is the author of the book I.C.U.: Breathing Life Back into Your Personal Brand. Sheila owns the registered trademark Return on Image®. She is also a member of the National Speakers Association. Community-focused, Sheila is a member of Cosmopolitan International, a service club that raises money for diabetes education and research. In 2013-2014, she proudly held the office as the organization’s International President, being only the third woman since its inception in 1918 to hold this prestigious office. Prior to this, she held the office as the Vice President of Marketing for three years. She served on the Cosmopolitan Diabetes Foundation Board in 2015 and 2016. She currently serves on the Adult Advisory Board for the non-profit, Simon Says Give. Sheila was named first runner-up in the 2012 Mrs. South Dakota-America pageant and has mentored pageant contestants and served as a judge. 

Review:

"You only get one shot to make a 1st impression. By reading Sheila Anderson's book, you'll have them at 'hello!'"-- Jeffrey W. Hayzlett, Primetime TV & Radio Host, Speaker, Author and Part-Time Cowboy

"No one who ever made a significant difference did so by following the rules! Sheila Anderson gives you permission to break the rules that stifle the expression of you as a brand."-- Dov Baron, Inc.com Top 100 Leadership Speaker, Consultant and Bestselling Author

"Brand matters. Always. To be successful you need a new plan and a new understanding of what Brand means now. This book is that roadmap."-- Janet Schijns, Go to Market Expert

"Personal Branding is critical in today's visual world. Your personal brand will make or break your business. Sheila A. Anderson brings personal style, elegance and fun back into your daily routine. I highly recommend this book to anyone looking to up their game."-- Lea Woodford, CEO SmartFem Media Group and SmartFem TV Host

"I.C.U. gives you the permission and knowledge to take ownership, embracing all that you are. Building a stage and having the courage to live out your personal brand where you and your audience takes the plaudits for the way you lead yourself and those around you."-- Mark Sephton, Author, contributor for Entrepreneur Radio Show host, and international speaker

About this edition

• Publisher: Image Power Play
• Publication date: 2017
• ISBN 10: 0692980431
• ISBN 13: 9780692980439
• Binding: Paperback
• Number of pages: 110