Cheaper Easier Direct - Softcover

Chad Rubin; Frank Turner

Softcover

ISBN 10: 0692713328 ISBN 13: 9780692713327

Publisher: Chad Rubin, 2016

Synopsis

In the last few years, direct-to-consumer e-commerce companies have invaded the marketplace and our daily lives. Dinner? Blue Apron. Plans tonight? Netflix. Need new glasses? Warby Parker. Five o'clock shadow? Dollar Shave Club. It's never been a better time to start your own direct-to-consumer enterprise and there are innumerable tired industries waiting for you to disrupt them. In Cheaper Easier Direct, Chad Rubin will show you how to find success, disrupt whole industries, and make millions of people happier. Even better, you don't need to be searching for the next billion-dollar unicorn, you can start simple and grow. Chad started with a simple coffee filter and grew his empire from there, he'll teach you to do the same. You'll learn about: -Product Research -Fulfillment -Sourcing & Manufacturing -Managing Sales Channels -Social Media & Marketing Get the tools and insights you need to start your own e-commerce empire.

About this title

About the Author:

Chad Rubin builds ecommerce businesses. Fresh out of college and Wall Street, he took his family vacuum business online and built his own direct to consumer e-commerce business called Crucial Vacuum. He grew it from 0 a $20 million dollar valuation in just 7 years. He happens to be a top 250 Amazon seller. He co-founded Skubana with DJ Kunovac and built one of e-commerces hottest operational softwares. Skubana is the only software that you ll ever need to manage and accelerate the growth of your e-commerce business. It is beautiful, intelligent, and highly intuitive and incorporates every feature imaginable to drive your future success.

Review:

This short book, is simply the best guide for anyone who wants to achieve Amazon Private Label selling success and follow a correct path/protocol for a business model around your product. A product review is only as good as the experience and knowledge of the reviewer: I consider myself a very savvy Amazon seller. I know many of the tricks and trade secrets about selling on Amazon and this book exposes them. I am sort of annoyed that the author gives away so much information to the general public. Of course, throughout the book he plugs his own e-commerce software: Skubana. This is not a review of the software, but I happen to be using it for the last 2 months for my high-volume private label Amazon business. So far I am quite impressed, both in functionality and UX design. Over the years I have used and tried the following: Sellercloud, Solid Commerce, Stichlabs, eComdash, and finally found Skubana to be the best so far as of 7/2016. If you think is book is only a walking advertisement for Skubana, your wrong, as he has a separate section for Skubana at the end. Let me break this book down for you: Types of Sellers this book may be for: -If you primarily sell other brands items (there are other sellers on your listings) you will DEFINITELY learn tricks that you never knew, and that you could use right away while launching your private label business. If you plan on making your own products to sell, than this book is made for you. -If you have been selling your own PRIVATE LABEL brands on Amazon for less than 2 years, then you WILL DEFINITELY learn something new. There is no way you have all the knowledge that is in this short but knowledge-packed book. No way. -If you consider yourself a very savvy PRIVATE LABEL seller like myself, you may not learn as much as the other sellers, BUT you will FINALLY have a really good book to refer to all your friends, family, and strangers who bother you to find out, How to sell on Amazon Simply refer this book and go back to selling instead of launching another seller! - Chad gives away many private label secrets that most sellers do not learn about, unless they are uber savvy. For example Going for low hanging fruit of product, extensive keyword researching of niches and hyper-niches, importing advice, and above all: SOLVING a consumer need. In my opinion, the strongest private label products solve a very specific human need. - Side point: If you happen to be using the most expensive and over-priced Amazon software in the world, which rhymes with PANEL APVISOR, then you should probably look into Skubana. Your overpaying and they PREY on hapless entrepreneurs. Their core business model is ripping off Corporate companies like Household brand name conglomerates, which have huge expense budgets. Don t believe me? Why don t you read this: How-much-does-the-ChannelAdvisor-platform-cost-in-the-US in Quora MY CRITIQUES: There are few perfect books out there and I m sure I can -The part about negotiating with China on prices - while he is correct about it it s not as much of a process as he describes. My rule of thumb is this: WHATEVER price an Asian factory gives you for a low minimum order, ask for 15-20% less per unit. Even if you end up getting only a 3% discount because they can t do it for that cheap; at least you got that! It may seem outrageous to you, but I have found that Asian culture sort of respects the disagreement / and the agreement on price. Also when you haggle on a price the factories know you are serious. And then when you AGREE to the slightly discounted price, the factory contact always gets excited and happy. It s a win-win. Start haggling. -The examples of sites such as Warby Parker and Bonobos and Dollar Shave Club are a bit too far out there. I get it that the author wants to show B2C cutting out the... --Amazon Kindle

I found this book very informative and inspiring. I was not well versed in eCommerce so this was a great primer for me. Chad and Frank reveal the fundamentals and show how brands you know are using this method to disrupt the market and achieve great success. The book goes from ideation, validation, sourcing, and finally to eCommerce implementation. You need only look at the ads flying by on podcasts, Facebook, and Google Ads to see direct to consumer companies dominating in the eCommerce space. And the beauty of this book is that Chad and Frank reveal how it can be done. As the mantra says, "Better, Cheaper, Easier, and Direct!" What sealed this opinion for me is that Chad has built a thriving eCommerce biz, built a platform to solve problems for eCommerce companies, and consults other companies on their eCommerce businesses. --Amazon Kindle

Lays out the Core foundation for an E-commerce Business. This is not a step by step guide but a big picture vision for anyone who wishes to begin or reevaluate their e-commerce business. Helpful for beginners to have a long term vision! If you are an experienced seller, the concepts serve as a good quality check for planning and projecting your business growth. Take each of your products or the service you provide and run it though his "Mantra Rules" and you're bound to find something to improve on. There are a few case studies - short and to the point, which I prefer. Readers should appreciate the lack of filler fluff. You can read the entire book in one sitting, highlight what you might use and immediately begin to apply it to your business. If you're an Amazon FBA seller, you'll gain ideas on how to differentiate your product as more (and more) sellers jump on Amazon. There are a bunch of resource links throughout. If even one of these resource links is new to you, that certainly makes the book worth the purchase price. There is a short section at the end mentioning the software. You can see this as a sales pitch or view it as a solution or goal for your business to eventually be on multiple channels. I actually would have liked this section to have been much longer (in contrast to other reviewers who sounded like they didn't want it in the book at all). Screenshots of the software, whether it does accounting for your entire business, how it handles inventory, can it replace Quickbooks, what are the 15 channels it connects to, etc. would have been helpful. So... I'm off to visit the website to learn more! ~ In summary, it's a good, short, to the point book for building your vision for a successful e-commerce business. --Amazon Kindle

About this edition

• Publisher: Chad Rubin
• Publication date: 2016
• ISBN 10: 0692713328
• ISBN 13: 9780692713327
• Binding: Paperback
• Number of pages: 79
• Editor: Josh Raab
• Illustrator: Nils Davey