The Second American Revolution - Hardcover

Patterson, James; Kim, Peter

3.06

17 ratings by Goodreads

9780688117306: The Second American Revolution

Hardcover

ISBN 10: 0688117309 ISBN 13: 9780688117306

Publisher: William Morrow & Co, 1994

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The authors show how public solutions to current issues differ from political practices

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About the Author:

James Patterson is Chairman of J. Walter Thompson, North America.

From Booklist:

Forget elections: two top admen--Patterson is chairman of J. Walter Thompson and best-selling author of Along Came a Spider (1992); Kim, vice chairman of McCann-Erickson Worldwide--will tell us what the American people really want. The authors' previous survey-and-focus-group concoction, The Day America Told the Truth (1991), was more scattershot; here, they focus on leadership and public policy issues with the tools their agencies would use to test the appeal of a new soft drink: simulations of local and national town halls and national referenda--and an executive search firm to spot potential "leaders." (Media attention is likely here: the search firm reduced the field from nearly 1,000 to 90 to 18 candidates; 1,067 respondents to a survey (sent to 3,000) chose a "winner," to be announced when the book is published.) Since "he who asks the questions determines the answers," attentive readers will be disturbed by the narrowness of the authors' sources on critical issues and by the na‹vet‚ of their "optimism" about aspects of "the People's Agenda." Still, thanks to heavy promotion, expect plenty of interest and requests. Mary Carroll

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